What do no-shows cost your salon?

An empty slot costs more than a treatment price alone. Estimate your direct lost revenue per month and see the room for better reminders and cancellation rules.

Calculate your no-show costs

Use your own figures. The result estimates missed treatment revenue, excluding fixed costs and replacement bookings.

Calculate your no-show costs
160

Count all treatments scheduled in an average month.

5%

Divide clients who did not turn up by all scheduled appointments.

€ 55

Use average treatment revenue, including common add-on services.

40%

Choose conservatively. This is a scenario, not a guaranteed result.

Your estimate

Missed appointments per month

8

Direct lost revenue per month

€ 440

Direct lost revenue per year

€ 5.280

Potential retained revenue per year

€ 2.112

At 160 appointments and a 5% no-show rate, an estimated 8 slots remain empty each month.

This calculation is a scenario, not a financial forecast. Actual results depend on occupancy, cancellation policies and whether an open slot can be booked again.

How to use the result

Measure before choosing a measure. For at least four weeks, record scheduled appointments, timely cancellations, late cancellations and complete no-shows separately.

1

Make no-shows visible

Use one calendar and record missed appointments consistently. Without a baseline, you cannot tell whether a change works.

2

Send a reminder at the right time

Include the date, time, treatment and a clear way to cancel or reschedule. Test which timing works best for your clients.

3

Make your policy clear

Show cancellation terms during booking and in the confirmation. Allow reasonable exceptions and explain why early notice matters.

4

Measure again

Compare equal periods before and after the change. Track no-shows, timely cancellations and open slots that were booked again.

About no-shows and lost revenue

Practical answers for using the estimate responsibly.

Divide appointments where the client did not turn up by all scheduled appointments and multiply by 100. Track timely cancellations separately so you can see which open slots could still be booked again.